Gone are the days when slapping a website up was a guarantee that traffic will appear from the ether. With competitors as strong as ever, the "if you build it they will come" mindset simply will not cut it. Unlike social networks or paid ads, individuals don't encounter your website during the course of their typical everyday activities online.
And if you're not ranking on page one, you're losing out on the 97% of web traffic that never bothers to click past the first page. The simplest method to grow traffic to your site is to tell everybody about it. Print the URL of your site on your organization cards and at the bottom of all your marketing materials.
Location a link to your site on your social media pages and anywhere else you can think about. The most effective way to bolster your site's online exposure and ranking is by using a search engine optimization (SEO) technique that focuses on website optimization as well as high quality link structure and material.
People see the value you use and even share it with good friends. Paid advertisements are another method to get your company in front of individuals who aren't currently in your circle. You don't want to go TOO wide with the funnel, so make sure your ads and content are pertinent to the perfect client you want to attract.
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