Gone are the days when slapping a site up was a guarantee that traffic will appear from the ether. With competitors as fierce as ever, the "if you build it they will come" mindset simply won't cut it. Unlike social media or paid ads, individuals don't encounter your site during the course of their typical everyday activities online.
And if you're not ranking on page one, you're losing out on the 97% of web traffic that never troubles to click past the very first page. The most basic way to grow traffic to your website is to inform everyone about it. Print the URL of your website on your service cards and at the bottom of all your marketing materials.
Place a link to your site on your social media pages and anywhere else you can believe of. But the most efficient method to strengthen your website's online exposure and ranking is by using a seo (SEO) strategy that focuses on site optimization along with high quality link structure and content.
Individuals see the worth you offer and even share it with buddies. Paid ads are another method to get your business in front of people who aren't currently in your circle. You don't want to go TOO wide with the funnel, so make sure your ads and material are appropriate to the ideal customer you desire to attract.
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