Gone are the days when slapping a site up was a guarantee that traffic will appear from the ether. With competition as fierce as ever, the "if you develop it they will come" mindset simply will not cut it. Unlike social networks or paid advertisements, individuals don't stumble upon your website throughout the course of their regular day to day activities online.
And if you're not ranking on page one, you're losing out on the 97% of web traffic that never ever bothers to click past the first page. The most basic way to grow traffic to your site is to tell everyone about it. Print the URL of your website on your organization cards and at the bottom of all your marketing materials.
Location a link to your website on your social media pages and anywhere else you can believe of. However the most efficient method to bolster your site's online presence and ranking is by using a seo (SEO) strategy that focuses on website optimization along with high quality link structure and content.
Individuals see the worth you use and even share it with buddies. Paid advertisements are another way to get your company in front of people who aren't currently in your circle. You don't want to go TOO broad with the funnel, so make sure your advertisements and content are appropriate to the perfect client you desire to draw in.
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