However gone are the days when slapping a website up was a warranty that traffic will appear from the ether. With competition as fierce as ever, the "if you develop it they will come" mentality just will not cut it. Unlike social media or paid advertisements, people do not stumble upon your website during the course of their normal daily activities online.
And if you're not ranking on page one, you're losing out on the 97% of web traffic that never ever troubles to click past the very first page. The easiest way to grow traffic to your website is to inform everyone about it. Print the URL of your site on your company cards and at the bottom of all your marketing products.
Location a link to your website on your social networks pages and anywhere else you can think of. However the most efficient method to reinforce your site's online presence and ranking is by using a seo (SEO) strategy that focuses on website optimization in addition to high quality link structure and material.
People see the worth you offer and even share it with good friends. Paid advertisements are another way to get your company in front of individuals who aren't already in your circle. In either case, you do not wish to go TOO wide with the funnel, so ensure your ads and content pertain to the perfect client you wish to attract.
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